User Experience

I was a student in the Introduction to AI Product Design course by ELVTR in Q1 2024. The course covered a number of topics, from AI ethics to leveraging user research data for AI product design. I completed assignments on a weekly basis which culminated in a final project shown here, which is an AI powered app to help users find a new skincare routine.

People who are new to skincare and want to establish a skincare routine are presented with an overwhelming amount of information across the internet including every social platform, online retailers, blogs, etc. 

This causes users to ask the question: where do I start?  With so many options available, new users get overwhelmed and often abandon the prospect of building a new healthy habit before it even begins.

Enter ChatGPT and deep learning to help synthesize and simplify the abundance of options into a personalized skincare routine. 

The GloAI app will rely on AI to power a chatbot named Gloria (previously named GloBot, renamed to be more relatable) that gets to know the user and their skincare goals. 

Gloria builds a 1:1 relationship with the user and provides personalized skincare routines with specific products that are shoppable within the app. Gloria provides tremendous value for a user that is eager to improve their skin by replacing hours of research with a couple of minutes of conversation. Not only does Gloria benefit the user but also the business by removing the need to hire full-time aestheticians or dermatologists and therefore cutting down on cost.

Senior UX/UI Manager, June 2023 - Present

Leads the optimization of the user experience across all of Alo's digital products including the website, mobile app, and fitness platform (Alo Moves).

International retailer focused in activewear, scientifically forward, clean beauty & wellness solutions, and igniting movement & mindfulness content to bring more mind-body wellness to the world.

Designing an elevated, cohesive experience across all digital platforms

Expand internationally, reduce friction, better understand the customer and their needs

Director of Product Management & User Experience, July 2021 - July 2022

Defined and executed the product roadmap for girlfriend.com. Responsible for understanding the customer and continuously optimizing the user experience.

Sustainable, ethically made clothing from recycled water bottles in sizes XXS-6XL. Primarily sold online at girlfriend.com as well as a number of wholesale retailers.

Launching the site as headless in October 2021 and continuously optimizing to improve site speed, conversion rate, AOV, along with other key metrics.

Competing in and making an impact in a saturated marketplace of athletic wear (or “athleisure”).

Provide positive impact to consumers through ethically made clothing and size inclusivity. Optimize the online shopping experience to be as frictionless as possible and also cater to a wide range of age demographics.

Head of UX, March - July 2021

UX Ecommerce Manager, November 2019 - March 2021

Enhanced the user experience across multiple platforms using best practices in UI/UX and ecommerce technologies. Owned the voice of the customer and ensured an exceptional end-to-end shopping experience. Designed wireframes and clickable prototypes and managed the development lifecycle.

A fashion-forward, trend-driven, online-only retailer founded in in the Australia in 2010. Obsessed with creating the best possible customer experience and providing express international shipping so that customers can “wear it this weekend”.

Managing two Shopify Plus stores (USA & Australia) as well as two mobile apps serving over 6 million monthly visitors worldwide.

Competing and standing out in a saturated marketplace of young women’s fashion.

Drive the evolution of a strong and innovative ecommerce user experience, appropriately balancing quality, innovation, business impact, and customer experience.

Deliver significant impact to Gen Z/millennial customers and to the business, measured both quantitatively and qualitatively.

Expand internationally and become a household name in the United States after being founded in Australia.