Headless

UX

• Collaborated with external design agency to redesign the website with updated branding

• Gave website a “face lift” with more modern CTAs (pill vs. rectangle), new color palette and new font library while maintaining the brand identity

• Redefined information architecture for navigation

Product Management

• Worked with external development agency to develop project plan to ensure launch date before holiday season

• Built out content in Prismic.io (CMS) for initial launch

• Developed user guide for new website management processes

• Learned how to run website deployments in Netlify to update content on frontend powered by Prismic and refresh products managed in Shopify

• Launched in October 2021