Mobile Navigation

UX

Re-designed the mobile navigation for both web and app in advance of holiday 2023 to increase conversion rate and search usage, and improve discoverability as well as usability.

Process:

1. Designed 3 variations of a new mobile navigation and built 3 prototypes. Other variations included navigations that were text-based instead of image-based.

2. User tested all 3 prototypes against current experience

3. Implemented the image-based version that 64% of users selected as their preferred experience