Homepage

UX

Key features:

Move away from embedded hero image CTAs to live buttons for consistency and accessibility
Decrease height of hero image so user can see below the fold on first page load
Display personalized product recommendations higher up on the page after confirming placement with A/B testing (previously positioned on bottom of homepage)
Shop TikTok to engage GenZ demographic powered by Vop
Blog content to enhance SEO
Dedicated sections to feature key initiatives including Sustainability (Earth Club) and Rewards
About the brand at bottom for SEO

Defined technical requirements and managed external development agency starting with initial concept through development kickoff
Left Princess Polly in July 2021 but development continued and launched in October 2021

Desktop

Mobile